Marketing Concepts

A simple concept around a fairly complicated process

The goal of pay per click is to get you in front of customers in your area at the exact moment they are looking for your service. At a 30,000 foot view, PPC (Pay Per Click) is exactly what it sounds like. It is a service where you only pay when someone clicks on your ad and, in turn, visits your website. On a deeper level it is a marketing and analytics tool that lets you manage your advertising, track your spending and measure conversions and ROI like nothing else available today. PPC advertising lets you define the area you would like to market in, choose the keywords that will trigger your ads and most importantly set a price per click and a daily budget. This means you control which people can find you, how they will find you, and how much you spend. You only pay when someone clicks, meaning if the service does not drive traffic to your site you spend nothing, unlike other marketing strategies that have a set rate, no matter if it is effective or not.

First Page Ranking

Guaranteed first page rankings on the major search engines

PPC Marketing allows any company to take up first page real estate on any of the major search engines for their desired keywords. This means no matter how much competition exists you can be first in front of clients in your area or even nationally. You can capture the most qualified traffic and convert that traffic into sales. Furthermore, you can measure those sales, conversions, and every dollar spent on a granular level. There are people searching for your services every day and if you are not on the first page of Google those potential clients are going to your competitors.

Extensive Experience & Knowledge

Let our knowledge of marketing strategies work for you

Point & Click has been running Pay Per Click marketing campaigns on Google since its inception in 2000. Over the last 2 decades the tools and consumer data available has advanced considerably and we have been there every step of the way. We have consistently run successful campaigns that out perform traditional marketing and improve ROI across the board. The internet is where your customers are shopping, and this is where they find your competitors – with a Point & Click managed campaign, this is where they will find you too. Our experts work within your budget and create strategies to effectively drive website traffic and creates conversions. We offer ongoing progress reports, support & consultations on how your PPC campaign is performing. We continually edit your campaigns to incorporate new effective terms and remove poorly performing keywords. We provide one on one consultation with our PPC experts to answer any questions you have any time you need it.