One Sports Nation
Youth Sports Franchising
One Sports Nation
turn key youth sports
franchising system.
One Sports Nation’s turn key youth sports franchise system is the best in the industry and comes with the tools and equipment to to make their franchisees successful. All of their franchises have the ability to offer a wide range of sports including Football, Cheer, Soccer, Volley Ball & Baseball.
Owners of OSN franchises offer superior youth sports experiences for their players. They only use the highest grade equipment, their players all sport professional logos (NFL Flag, jr. NBA & MLB) and they offer the BEST game day experiences available.
CLIENT GOALS
One Sports Nation came to us in the early stages of creating a franchise system with needs to grow and expand while providing support to their franchise owners. Additionally, they needed a system to generate individual league websites on the fly allowing each owner to have and control their own website under the OSN master umbrella. Each league website needed tools for managing schedules, players, sports & registrations. Additionally, OSN needed master admin control of all sites for brand consistency and support.
- Goal 1. Build an impressionable web presence that allowed for growth and rapid expansion.
- Goal 2. Allow multiple owners to control their site while maintaining the integrity and brand.
- Goal 3. Create a schedules and standings section that would be unique managed in each league.
- Goal 4. Design a shopping experience to make registration and sign-ups easy for parents.
- Goal 5. Build a system that is user-friendly and location driven.
OUR APPROACH
This project had a lot of moving parts and took weeks of planning before we wrote our first line of code. This site required multiple levels of users and various tasks that had to be flushed out before work could begin. This site offered custom experiences and use case scenarios for every user type from super admins, league admins, players and even site visitors. It was clear that we were not just building a website, we were building a platform that this system would depend on.
Marketing Strategy
at a glance
Thankfully leadership at One Sports Nation was very involved in every aspect of building their system. They are an extremely determined team and did a great job casting a vision that was not only well thought out, but extremely detailed. They came to the table prepared with requirements and had spent time narrowing down each to a specific set of needs and goals. They designed a very intuitive system and we were excited to write the code and bring it to life.
In order to make this work we had to plan for admins which ranged from the Master Admin that should be able to generate, edit and manage league sites to the league owner who would need to manage all aspects of their individual site and schedules. We also had to devise a plan for clients and eventually the end users who would need to be able to sort by their individual locations, register players and order gear. Additionally we needed site visitors to be able to check schedules, add to their calendar and see scores & current standings.
We spent time diving into the project as if we were each of these roles. We spent time ensuring that parents wanting to register a player were able to effectively use the site, understand the product and overcome any objections. We also put ourselves into the shoes of a new franchise owner that would need to be able to update the website, products, schedules and scores. We had to ensure that this experience was simple and as intuitive as possible.
Finally we had to plan for the future and the growth that OSN was going to see. Their franchise product is truly the best in the industry and we knew that as it gained exposure the number of leagues we were supporting would grow exponentially. Plus we expected that they would be adding new sports and new programs actively so the site need to be a platform that could support long term and consistent growth.
Creative
at a glance
One Sports Nations creative was designed with a brand first mentality. We aimed at making something modern in design but also communicated fun and fitness. Something that would motivate potential Franchisees, parents and players. Our goal was to mimic the quality, excitement and overall experience a family would see on an OSN game day.
